In the competitive world of SEO, every website owner seeks to improve their search engine rankings and attract more organic traffic. While there are numerous strategies to achieve this goal, one technique that has gained significant popularity is the “Skyscraper Technique.” Spearheaded by digital marketing expert Brian Dean, the Skyscraper Technique focuses on leveraging effective linking strategies to enhance a website’s visibility and authority.
So, how does the Skyscraper Technique work? It involves three key steps:
Step 1: Identifying Winning Content
The first step in implementing the Skyscraper Technique is identifying highly successful content related to your niche. This can be achieved by conducting comprehensive research using tools like SEMrush, Buzzsumo, or Ahrefs. Look for articles, blog posts, infographics, or any form of content that has attracted a massive number of social shares, backlinks, and high engagement metrics. These pieces of content will serve as your foundation for creating something even better.
Step 2: Improve Upon Existing Content
Once you have identified the winning content, the next step is to improve upon it and make it more comprehensive, up-to-date, and valuable. The idea is to create “10x content” that offers significant value to readers and surpasses what is currently available. This could involve adding more detailed information, incorporating visual elements, updating statistics, or providing a fresh perspective. By enhancing the quality and value of the content, you increase the chances of attracting high-quality backlinks.
Step 3: Outreach and Link Building
After creating the upgraded version of the content, it’s time to reach out to websites that have linked to the original content you found in step one. Inform them about your improved article and explain why it would be a valuable addition to their existing resource. This outreach strategy increases the likelihood of earning backlinks from reputable and authoritative websites. Additionally, you can also reach out to other relevant websites in your industry and offer your improved content as a resource.
The Skyscraper Technique is a proven strategy for effective linking because it focuses on creating exceptional content that others naturally want to reference and link to. By leveraging existing successful content, improving upon it, and conducting outreach campaigns, you can significantly enhance your website’s visibility and authority.
