Google Analytics is a powerful analytics platform that allows you to track and analyze your website’s traffic, user behavior, and conversions. It provides detailed data on how users find and interact with your website, helping you optimize your content and user experience for better engagement and results.
Key features of Google Analytics include:
- Traffic Analysis: Gain insights into your website’s traffic sources, including organic search, paid search, social media, and referral traffic.
- User Behavior: Understand how users interact with your website, including which pages they visit, how long they spend on each page, and how they navigate through your site.
- Goals: Set up and track goals to measure the success of your website, such as form submissions, downloads, or e-commerce transactions.
By leveraging Google Analytics, you can gain a deeper understanding of your website’s performance and make informed decisions to optimize your SEO strategy and user experience.
