When it comes to creating content for your website, one important factor to consider is whether to focus on evergreen or trending topics. Both have their advantages and can contribute to improving your website’s search engine optimization (SEO). Let’s take a closer look at the benefits of each and how they can enhance your SEO strategy.
Evergreen content refers to content that remains relevant and valuable over time. It is not tied to time-sensitive events or trends. Evergreen articles or blog posts offer timeless information that continues to provide value to readers long after it is published. This type of content is often educational, instructional, or guides that address questions or problems that people commonly have.
One significant advantage of evergreen content is its lasting power. Evergreen articles continue to drive traffic and attract new visitors to your website long after they are published. As a result, they can generate consistent organic traffic and increase your website’s authority and credibility in the eyes of search engines.
Moreover, evergreen content naturally attracts backlinks. Other websites will often refer to your comprehensive guides or in-depth articles as a trustworthy source of information. These backlinks not only help drive traffic but also improve your website’s SEO ranking. Search engines perceive backlinks as signals of a website’s authority and relevance, which can result in higher search engine rankings.
On the other hand, trending content is directly connected to current events, news, or popular subjects that have gained attention at a specific moment in time. This type of content capitalizes on people’s immediate interests and can quickly attract a significant amount of traffic. However, the lifespan of trending content is limited, as it becomes less relevant as time goes on.
While trending content may seem advantageous due to its potential for viral success, it usually requires quick creation and immediate promotion. The competition is fierce, and the window of opportunity is narrow, making it a challenging strategy to leverage continually.
Nonetheless, integrating some trending topics into your overall content strategy can have its advantages. By incorporating selective timely content, you can tap into the current audience interest and attract new visitors to your website. Additionally, it can demonstrate that your website is up-to-date and actively engaged with the latest trends in your industry.
To successfully leverage the power of both evergreen and trending content, consider creating a healthy mix in your content strategy. Publish evergreen articles regularly to establish your website as a valuable resource. Simultaneously, keep an eye on trending topics and create time-sensitive content when appropriate. This way, you can attract immediate traffic and potentially convert those visitors into long-term readers or customers.
By combining evergreen and trending content, you can maximize the benefits of both strategies and improve your website’s SEO. Remember, SEO is an ongoing process, and regularly creating fresh, high-quality content relevant to your audience’s needs is the key to long-term success.
Don’t forget to also utilize other essential SEO techniques to optimize your website further. You can check out our complimentary 50 point SEO technique video series for a comprehensive audit of your website and actionable tips to improve your SEO.
