When it comes to creating content for your website, one question you may ask yourself is whether to focus on evergreen or trending topics. Understanding the differences between these two types of content and how they can impact your SEO strategy is crucial for your website’s success.
Evergreen content refers to articles, blog posts, or videos that remain valuable and relevant over time. This type of content is not time-sensitive and continues to generate traffic long after it is published. Evergreen topics are usually timeless, such as “How to Start a Business” or “10 Tips for Weight Loss.”
On the other hand, trending content is time-sensitive and focuses on current events or popular topics that are capturing people’s attention at the moment. These topics are usually short-lived and lose their relevance as time passes. Examples of trending content could include “The Top Financial Trends of 2021” or “The Latest Fashion Trends for Summer.”
Both evergreen and trending content have their advantages and can contribute to your overall SEO strategy. Let’s take a closer look at how each type of content impacts SEO:
1. Evergreen Content:
Evergreen content tends to perform better in terms of SEO for several reasons:
– Longevity: Since evergreen topics are timeless, they have the potential to attract consistent traffic over an extended period. This steady flow of visitors signals search engines that your content is valuable and can improve your website’s rankings.
– Link Building: Evergreen content is more likely to attract inbound links from other websites. When other sites link to your content, it signifies to search engines that your content is trustworthy and authoritative.
– Evergreen Keywords: Evergreen topics often revolve around evergreen keywords, which are search terms that remain popular over time. By incorporating these keywords into your content, you increase your chances of ranking higher in search engine results pages (SERPs).
2. Trending Content:
While trending content may not have the same long-term benefits as evergreen content, it can still positively impact your SEO strategy in the following ways:
– Immediate Traffic: When you create content on trending topics, you have the potential to attract a significant amount of traffic in a short period. This spike in visitors can boost your website’s overall visibility and potentially attract new followers or subscribers.
– Social Media Engagement: Trending content often performs well on social media platforms, as people are more likely to share and engage with current topics. Increased social media activity can generate more backlinks and social signals, which are beneficial for SEO.
– Diversifying Content: Incorporating trending content alongside your evergreen content can provide a balanced mix of topics that can appeal to a broader audience. It shows that your website is up-to-date with current trends and can attract visitors interested in both timeless and contemporary topics.
In conclusion, both evergreen and trending content have their place in an effective SEO strategy. Evergreen content provides long-term value, attracting consistent traffic and building authority over time. Trending content, although short-lived, can bring immediate traffic, boost social media engagement, and diversify your content offering. By incorporating a mix of evergreen and trending content, you can maximize your website’s SEO potential and cater to a wider audience.
