If you’re looking to enhance your website’s SEO performance and boost organic traffic, then the Skyscraper Technique for linking is something you need to explore. Developed by Brian Dean, founder of Backlinko, this powerful strategy has gained popularity among SEO professionals for its effectiveness in generating high-quality backlinks.
So how does the Skyscraper Technique work? It involves three key steps: research, creation, and promotion.
1. Research: Begin by identifying a popular topic or keyword related to your niche. Look for articles, blog posts, or other forms of content that are already performing well in search engine results pages (SERPs). These are your competition. Analyze their content to understand what makes them successful. Pay attention to the depth of their information, the quality of their visuals, and the overall user experience they provide.
2. Creation: Armed with insights on what makes successful content in your niche, it’s time to create something even better. This is where the “skyscraper” concept comes into play. Build upon the existing content to create a more comprehensive and valuable resource. Add more up-to-date information, include engaging visuals and infographics, and go the extra mile to make your content more informative and actionable for the readers. Make sure it stands out from the competition.
3. Promotion: Once you have created your “skyscraper” content, the next step is to promote it to gain valuable backlinks. Reach out to websites, bloggers, and influencers who have linked to similar content in the past. Let them know about your improved resource and offer it as a better alternative. By providing value to these websites, you increase the chances of them linking to your content. Additionally, leverage social media platforms, industry forums, and your existing network to amplify the reach of your content and attract more potential link opportunities.
The Skyscraper Technique is effective because it taps into the psychology of link building and takes advantage of the innate human desire to share and link to valuable resources. By creating outstanding content that surpasses what’s already available, you are more likely to attract attention and generate natural backlinks.
However, it’s important to note that the Skyscraper Technique is a long-term strategy that requires patience and consistent effort. You may not see immediate results, but over time, as more websites discover and link to your content, your website’s authority and visibility will increase, leading to higher rankings in search engines.
